People. Purpose. Responsibility

A message from our CEO

We believe that a company’s success is not measured only by profit, but by how it uses that profit to lift others. We are not a giant corporation and that’s exactly why our impact is personal, close, and real. We’re proud to say our work is rooted in deep values drawn from Jewish philosophy.

We believe in giving where we stand – to our people, our partners, our suppliers, the communities around us, and even the people we meet along the way. Everyone has their own path in this world and when our paths cross, we see it as a chance to do good. We dedicate ten percent of our profits to causes that make a difference quietly, consistently, and with purpose. Our strength is gentle but focused. This is how we do business, and this is how we measure success.

Nimrod Cohen

Social responsibility

Our code of conduct

We hold ourselves to a clear, uncompromising code.

Ethical business is not a line in a policy it’s a way of thinking, acting, and relating. We lead with honesty, communicate openly, and treat every relationship with respect.

Social Commitment

Social responsibility starts at home with the way we treat our team.

We keep our structure small and personal, so we can lead with empathy and stay focused on what really matters. As part of our values, we donate 10% of our profits across all companies in the group.
Each year, we decide together as a team which causes to support, based on where we work and what matters to us. We also work to align with global standards and regulations related to social responsibility

Environmental & Ethical Responsibility

We are committed to minimizing our environmental footprint and upholding the highest ethical standards in everything we do.

Our products are –

Cruelty-Free

Not tested on animals at any stage of development or production.

Non-GMO

Made without genetically modified organisms.

Eco-Conscious

Produced with a focus on reducing greenhouse gas emissions and minimizing environmental impact through responsible sourcing and manufacturing practices.

Protecting the planet and ensuring ethical production is not just our responsibility – it’s our promise

Supporting UN Values

We strongly support the core values and principles outlined by the United Nations, including respect for human rights, social responsibility, and environmental sustainability.

Our commitment to these values is reflected in our daily operations and business practices.


For more information, please refer to our Corporate Social Responsibility Policy.

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